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Basic seo checklist11/16/2023 ![]() Check Out Google Search Centralīeginning to sense a theme here? We’re indeed guilty of loving our Google tools, but where else to get your SEO information better than straight from the source? ![]() In fact, make it a 3-for-1 by linking your Google Search Console to Analytics, which helps paint an even larger SEO picture. In tandem, both still have value - learn more about this one-two punch here. Google Analytics has been transitioning from the longstanding Universal Analytics to Google Analytics 4. It’ll help you understand what pages draw the most traffic, what kind of audience comes to your site, and how long they stay there. Analytics helps you see not only organic traffic but all traffic that comes on to your website. While Google Search Console helps you understand how individuals organically get to your website, Google Analytics is the next step to understand what they do on your website once there. Getting these two tools set up helps lay the right foundation for your SEO work, so the sooner you get tracking, the better! Don’t feel like going through the verification process twice? You can also import your websites from Google Search Console into Bing! Once you’re all set up on these, you can submit those sitemaps to help give the roadmap to Google’s crawlers to know exactly where to go within your domain. Similar to Google Search Console, you’ll have to verify your website ownership to submit it. Bing Webmaster Tools has many of the same features and functions as Google Search Console, but it comes with added value features like detailed SEO reports and website scans. While Google has the bulk of search volume globally, Bing is no slouch for helping in SEO analysis. From there, watch the data start pouring in. You can get started on Google Search Console by providing the domain or URL and then proving the website’s ownership. You can check specific URL crawlability, submit sitemaps - similar to instructions for search engines - conduct keyword research, uncover mobile website version issues, and more! The best part is that all of this data is free. ![]() Think of Google Search Console as the database showing exactly how your website performs in Google’s eyes regarding health, visibility, and how you’re found. Set Up Google Search Console and Bing Webmaster Tools Check back for updates as we get into exciting areas like Keyword Research, On-Page SEO, and Technical SEO! We’ll start with the basics here to ensure you’re setting yourself and your website up for success. This will be the first of a series of blogs to break down the best SEO practices. No matter where you are in your SEO journey, you have likely learned that it’s a constantly evolving space, and therefore, it’s easy to lose sight of some of the basics. So, you’re interested in appealing to the Google overlords, huh? Whether you’ve risen in the search ranks before or you’re starting with a brand new website, keeping an up-to-date search engine optimization (SEO) strategy is crucial to the success of businesses of all sizes in our increasingly digital world.
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